News

Advertising Guidelines

Throughout the years, the Iowa Attorney General’s Office has shared advertising guidelines for automobile dealerships. Acquisition Sales/Taking Over Payments It is the Iowa attorney general’s position that advertisements claiming consumers need only pay a small “acquisition fee” and …

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Who is Responsible for the Content of Your Ads?

The newspaper? The agency? The vendor? Nope.¬†You are responsible. Before you okay an advertisement, make sure that the statements made in the ads are true and not deceptive, and that the advertisements comply with all federal and state …

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Accurate Pricing

Prices advertised should be the full prices at which vehicles are available to all customers, as advertised. The price featured should include all costs to be paid by the customer, except for government taxes and fees. Rebate Applications …

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Trigger Terms in Sales and Lease Advertisements

Advertisements that contain certain trigger terms must also include certain disclosures. Sales and lease ads have different trigger terms and disclosures, and dealership personnel involved in advertising need to be aware of the requirements for both. Ads that …

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Drawings and Lotteries

In Iowa, it is illegal for dealers to run a lottery promotion. (A “lottery promotion” is a game of chance run by a retailer, not the legal, state-sponsored lottery.) There are three elements to a lottery: Prize Chance …

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